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Thursday, June 14 2007 @ 10:02 AM Central Daylight Time
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There is a dispute as to which strategy is best for B2B search marketing, whether it is organic search engine optimization or pay-per-click search advertising.
Pay-per-click search marketing is more effective if you are trying to sell search within your organization, or if you are selling B2B packaged goods to what amount, but when it comes to selling the idea of search marketing and your company’s products that requires substantial purchase research and specification, then it is better is you make a much larger investment in SEO.
Since risk plays a big role in the purchase decision process of B2B clients, they are more likely to look for industry leaders with strong reputations, focused expertise and a proven track record.
Organic results often yield the most diverse and promising results, whereby most searchers ascribe to high-ranking organic results with more authority, putting their faith in search engines to find the most appropriate results.
Meanwhile, a B2B study shows that organic search results are being clicked first by B2B searchers, which shows that the click-through payback in terms of investments in SEO is here.
Nonetheless, you can either choose SEO or decide to use both, the latter being the best since you can fill the gaps where organic results are weak.
Vanessa Arellano Doctor
http://7seo.com |
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