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Monday, August 13 2007 @ 09:06 AM Central Daylight Time
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While most folks with obesity issues would need to spend a considerable amount on losing weight, here’s good news for people living in this northwestern Italian town. Overweight residents of the Italian town of Varallo will be paid to lose weight, the mayor announced on Monday.
The town will pay residents here for losing prescribed amounts of weight as an incentive, with men receiving 50 euros ($70) for losing 4 kg (9 pounds) in a month, according to Mayor Gianluca Buonanno. Women too will get the same amount for shedding 3 kg (7 pounds), adds the mayor.
As an extra incentive, Mayor Buonanno said that if residents can keep the weight off for 5 months, they will get another 200 euros ($280), he told reporters. Buonanno also added that “lots of people are saying, 'I really need to lose some weight but it's really tough.' So I thought, why don't we go on a group diet?", as he also jested that he was around 6 kg (13 pounds) overweight too.
Varallo, a town of 7,500 people had already started the paid weight loss campaign on Friday, and some residents have already signed up to join the fat reduction plan, according to Buonanno.
According to European Union statistics, around 35 percent of Italians are overweight or obese, with their waistlines expanding as the nation’s otherwise healthy Mediterranean diet has given way to processed foods rich in fat, sugar and salt.
Vanessa Arellano Doctor
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