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Wednesday, September 19 2007 @ 10:02 AM Central Daylight Time
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An SEO industry analyst has found out that Google’s ability to incorporate references from its vertical search tools into general, or universalized results, is one of its greatest strengths. Each of Google’s verticals presents opportunities for SEOs to further increase relevant traffic to client sites. The trick is tying them together with creative and user-experience enhancing links.
In April 2007, Enquisite Search Metrics measured US search referral traffic through the Google network and found that Images, Local and News collectively drove 6.52% of all incoming visitors from Google domains. With Google serving over 4billion search requests each month, 6.52% represents over 613,496,932 search referrals. Each of these Google venues can often be seen in the general search engine results pages at Google, especially when the search user is signed into one of Google’s membership services such as Gmail or Google Docs. Unfortunately, searching these parts of Google can be time consuming as there are few (if any) automated SEO tools designed to perform competitive searches.
Nevertheless, research is the first step in any SEO campaign. For SEOs, knowing one’s client means knowing their competition. There are a few new steps to competitive research on top of the typical examination of competitors’ sites, SERP placements, link-networks and keyword targets. With new places to promote a client website, many of which are within Google’s network of applications and search technologies, one wants to find which web marketing opportunities the competition is using and which they are not using.
Of all secondary Google search applications, Google Images is the largest driver of search referral traffic with 4.19% of all US results in April 2007.
Vanessa Arellano Doctor
http://7seo.com - SEO Company |
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