Friday, April 18 2008 @ 08:39 PM MSD
|In the art of Search Engine Optimization (SEO), a lot of major factors need to be considered in order to fully make a Web site get higher rankings, attain more online traffic, and get significant profit margins as well. |
Among these important factors to consider is the quality and effectiveness of your keywords. Keyword analysis, which is also called keyword research, uses a wide array of search engine data to properly determine which search words and phrases are more likely to deliver the best possible return-of-investment (ROI ) to a given Web site.
How To Start A Proper Keyword Analysis Process
Initiating the right keyword analysis is considered first step in a comprehensive search engine optimization program. The objective of this analysis is to determine under which search terms a particular Web site should be marketed. There are several factors to consider during the keyword analysis process. According to SEO experts, a general misconception among beginners is that search engines would provide the same results for similar keyword phrases such as: "buy online pet food " and" buy pet food online.", which is not absolutely the case.
As a matter of fact, if you go to search engine like Yahoo or Google, and perform these two searches, you will find out that the results are quite different. As you continue to build your online marketing campaign, it would benefit you to know which term is more frequently searched. A good aspect sound keyword analysis is to safely determine the correct variations of keywords that will be most helpful and useful to your Web site.
Verifying Keyword Targetedness
The phrase Keyword 'Targetedness' is being viewed as perhaps the most vital factor in sorting out the right keywords for your site, however it can also be the most subjective part, as a highly-targeted keyword may bring you lesser hits than a much common and general search term, but could in fact bring you more considerable sales. In one example, if you sell dog food , you'd probably get more sales or visits, if you appear under a search term like "pasadena dog food," than you would from just one like "dog food."
Verify The Competitiveness of Your Keywords
Competitive keywords refer to those words that your competitors have found to be the most important to promoting your business or service. Hence, if many of your competitors are listed under a certain search phrase, then it comes next that you would also want to appear there too. The competitiveness of a keyword or search phrase is determined by three factors, which are:
- How many of your competitors show up in natural search listings under the keyword or keyphrase in search engine results. If for instance, around 7 to 10 of the first 10 SERP results are direct competitors, then the keyword or phrase you have selected is seen as competitive.
- How many of your competitors show up in sponsored listings under the keyword or keyphrase you have chosen? If the competition is paying for sponsored listings, the chances are they believe the phrase is important, and therefore the keyphrase is viewed as highly competitive too.
- How many listings total show up in the search results under the phrase you have selected. If there are several hundred to several thousand, then keyword competitiveness would be seen as relatively low. If there are several million, then the competitiveness of the keyword would likely be high.
Find Out How Popular Your Keywords Are
The phrase Keyword Popularity refers to how often a keyword or phrase is usually searched for. While this also is an important aspect, search engine optimization beginners often put too much emphasis on this factor during keyword analysis. The targetedness of a keyword is deemed more important in keyword selection for almost all industries.
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