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Monday, November 06 2006 @ 08:54 AM Central Standard Time
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Calif. – Google Inc. intends to sell advertising space in 50 leading newspapers to inflate its services off the web making online advertisers to promote their products in print.
More than 100 Google advertisers will be able to bid for ad space in news print publications of the Washington Post Company Gannett, The New York Times Company, the Tribune Company, and Hearst on a test period for three months, news reports said.
Seeing the proposed arrangement as another means to increase sales, more newspaper executives agree in allowing Google deal with their advertising relationship.
Mike Lemke, senior vice president for sales and marketing at Seattle Times Co., told the Wall Street Journal, "We go into this with both eyes open,"
Google, the biggest online advertising seller is perceived to acquire more customers in pursuing print, radio and television advertising.
Advertisers will be able to choose newspapers and specific sections for the ads over which the newspaper businesses have option to accept. Businesses can bid on the sizes of the ads, the sections and days. Newspaper executives spot the opportunity to reach the group of advertisers that they haven’t presently dealt with from smaller establishments to retailers.
Though the innovative plan will formally commence next year, Google will soon run a test from which it will not earn a profit.
Jenny Juliano
SEO Company
http://jump2top.com |
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