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Apple Launches Newly-Enhanced IPod

   
Apple recently announced that it has unveiled a newer, more-improved touch-screen version of the famous iPod as part of a product line revamp.

The enhanced IPod Touch model features Apple's Safari web browser and a built-in wireless antenna, which allows users to connect directly to the Internet at Wi-Fi "hot spots" in the same manner as they do with a laptop computer. Apple also installed custom Google and Yahoo search functions into iPod Touch models, as well as adding YouTube video viewing and an iTune Wi-Fi Music Store that permits shopping at the online store without going through a computer.

"I think it is a deep and complete line-up," says Jupiter Research analyst Michael Gartenberg after watching Apple chief executive Steve Jobs on Wednesday introduce the newly-enhanced iPod models and the new iPod Touch."A lot of consumers said they don't want a new mobile phone but they want all the other stuff the iPhone has." adds Gartenberg. "Apple has models with a range of appeal -- fashion, function, price," Gartenberg said. "Apple has set the bar high for competitors."

Apple's revamp of its money-making iPod line was done shrewdly, with the company adding video, memory or other in-demand features while keeping prices at the same levels, according to analysts. The IPod Touch will be available by month's end. The devices are essentially iPhones without the mobile phone capabilities.



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