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Apple Extends, Unveils Mini-PC

   
BusinessMicrosoft Corp., Apple Computer Inc. on Tuesday introduced a pint-sized personal computer designed to give consumers access to digital entertainment in their living rooms, pushing further into a market.

Chief Executive Steve Jobs also rolled out a home stereo system built around the company's wildly popular iPod digital-music player, at a product demonstration at its Cupertino, Calif., headquarters.

Apple is switching all of its PCs over to Intel chips, a transition that Jobs has said will be completed this year. As expected, Apple said the newest version of the Mac mini PC will run on microprocessors made by Intel Corp.

Microsoft and other makers of consumer electronics are trying to grab a share of the nascent market for devices running entertainment applications that are either downloaded from the Internet or transferred from other digital media, Microsoft and other makers of consumer electronics are trying to grab a share of the nascent market for devices running entertainment applications that are either downloaded from the Internet or transferred from other digital media.

including some iMacs and the MacBook Pro laptop, that come with Front Row, an application that lets gives users access to their music, video, and photos via remote control, The new Intel-powered Mini joins other Apple products.

Switching to Intel inside On Wall Street, Apple's stock was down 43 cents to $70.56 in afternoon trading volume of 31 million shares. Still, Apple shares fell more than 3% as some investors expected more from the presentation.

It is reported that Apple, which long used chips made by International Business Machines Corp. in its PCs, is switching to Intel chips just as it's seeing stronger demand for those products among the millions of consumers who've been drawn to its retail stores and its Web site to buy iPods.

Priced at $599 and $799, respectively, with the latter equipped with more processing power thanks to Intel's Core Duo chip, a single piece of silicon with the computational abilities of two separate processors, the new Mac mini will come in two versions.

Richard Shin, an analyst with the technology research firm IDC, said, "it's got some great applications on a low-cost machine that make it a viable choice for consumers," Shin told Marke*censored*ch that The product "enhances Apple's ability to target the consumer market."

Apple has sold more than 40 million iPods, which represents three-quarters of the market for portable digital-music players. The iPod home stereo system, which will work with all versions of the market-leading music player, will sell for $349. It runs on either AC power or with six D-sized batteries, Apple said.

By: Kane Langford
Turks.us